Logistics quite literally plays a key role in making something accessible. Koen Tengrootenhuysen knows this all too well: “We’re increasing our logistics space in Flanders from 35,000 to 40,000 m2, perhaps even to 47,000 m2. Our new distribution center totals an investment of nearly EUR 7.5 million: between 2 and 2.5 million for the building, and 5 million to make the distribution center operational.”
The new and bigger distribution center in Willebroek enables Decathlon to accommodate increase in demand. In addition, Decathlon is looking to establish its e-commerce logistics for Belgium and the Netherlands in Willebroek as well.