The new distribution center will mainly be used for the distribution of sports clothing articles. It will be similar in size to Nike’s Flanders-based shoe distribution center that was inaugurated only 6 months ago. Both distribution centers will support Nike’s ambition to boost its worldwide direct-to-consumer sales from USD 7.9 billion in 2016 to USD 16 billion in 2020.

“In addition, our multimodal location – right in between the Port of Antwerp and a dense network of channels and highways – is a major asset that simply cannot be found in other parts of Europe,” says Bob Van Steenweghen, spokesperson at H.Essers, the logistics player that handles the lion’s share of Nike’s outgoing goods. “This asset is something we will greatly invest in over the next few years.”

“What is more,” Van Steenweghen concludes, “Flanders is home to a broad pool of distribution expertise and talent that’s unique in Europe as well.”