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VRT Sandbox draws the eye at Finnish tech festival Slush

VRT, Flanders’ public radio and television broadcaster, plays a pioneering role in Europe when it comes to innovation in the media sector. This was illustrated at this year’s Slush technology festival in Finland, where spin-off VRT Sandbox organized a successful side event. "The aim is to exchange technology, set up collaborations and help start-ups grow.”

Slush 2019

Accelerating innovation with VRT Sandbox

"Slush has grown from a two-day festival to a full week with side events," explains Hanna Tuohino, who represents Flanders Investment & Trade (FIT) in Finland. One of these events was organized by FIT Finland and Flanders’ public broadcaster VRT. "With VRT Sandbox, VRT has succeeded in accelerating innovation in the media sector and setting up a network of media companies that stimulate innovation with media technology," says Tuohino.

Tackling media challenges by working together

The event of FIT and VRT focused on collaboration between start-ups, broadcasters and investors in the media. To meet the challenges of the modern media landscape, European public service broadcasters are working together more and more, experimenting with technology such as artificial intelligence, intelligent loudspeakers, social media and production automation software.

To this end, VRT set up the European Sandbox Hub partnership. "The goal is to exchange technology, set up collaborations and help start-ups grow," says Sarah Geeroms, who founded and runs the Sandbox Hub and establishes strategic partnerships with global partners.

About VRT Sandbox

VRT Sandbox is one of the eighteen members of the Sandbox Hub, an international network of accelerators for media innovation, which Geeroms founded with funding from MediaRoad, a recently completed project affiliated with the European Union's Horizon 2020 research and innovation program.

More info

VRT Sandbox
Reported by
Trends Magazine
12 December 2019

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