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Vesalius meets Mercator to promote pioneering Flanders

It’s no secret: Flanders is a hub for research, innovation and technology – particularly in life sciences, healthcare and medtech. To boost this message around the world, Flanders Investment & Trade (FIT) is launching an international campaign. On 1 June 2021, at 10 p.m., Flanders’ Minister-President Jan Jambon officially kicked off the campaign during a visual projection on the Provinciehuis in the city of Leuven. Earlier, the initiative was highlighted with similar visual projections in Antwerp, Bruges, Ghent and Hasselt.

Want to discover all of Flanders’ assets, talent and top industry and research players that can help boost your life sciences & health ambitions? Look no further! To highlight just that, FIT is launching an international image campaign that goes by the moniker of Team Vesalius as well as a new digital platform called Virtual Tours.

Vesalius: introducing you to the latest generation of pioneers

Known the world over as the founder of modern anatomy, 16th-century scientist Andreas Vesalius is the face of choice for the image campaign. The aim? To put the track record of Flanders’ life science & health industry in the spotlight globally.

The initiative’s metaphorical signboard is a contemporary re-creation of the iconic cover page of ‘De humani corporis fabrica’, Vesalius’ groundbreaking anatomy book which shows the scientist amid his students during a dissection. The modern version – by Musketon, a visual artist from Flanders – reprises the historical setting and adds a more recent series of pioneers and visionaries from Flanders.

Meet all the visionaries on Team Vesalius.

Since the COVID-19 crisis, Flanders stands out more than ever as a top location for life sciences & health. Our region has proven that it plays a key role in the development and production of vaccines and the fight against the coronavirus. Just think of players like VIB, Brussels Airport and the Pfizer site in Puurs. The message of this campaign for the international business world is clear: Flanders is the place to be for foreign companies in life sciences and other high-tech fields.

Jan Jambon
Minister-President of Flanders

With Virtual Tours, we are advancing Flanders to a broad international audience, including potential foreign investors and buyers, knowledge and research centers, incubators and accelerators, innovation clusters, capital providers and talent from all over the world. In this way, we are positioning Flanders ever more strongly as a major hub in crucial domains such as biotech, medtech, pharma and e-health.

Claire Tillekaerts
CEO of Flanders Investment & Trade

More to come

Once the life sciences & health campaign is successfully launched, FIT plans similar campaigns for Flanders’ other top industries: food, smart logistics, solution-driven engineering & technology and sustainable resources, materials & chemistry. These are the main focus domains of “Flanders Accelerates!”, the internationalization strategy for Flanders’ economy, which is coordinated by FIT.

More info

Team VesaliusVirtual Tours Flanders Investment & Trade corporate website
Reported by
Flanders Investment & Trade
1 June 2021

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