You are here

U.S. Nike receives Investment of the Year Award from Flanders Investment & Trade

24 March - The U.S. corporation Nike tonight won the Investment of the Year Award during the second Foreign Investment Trophy, an initiative of Flanders Investment & Trade (FIT). The jury, the people who voted online for their favorite, and 300 attendees selected the extension of Nike’s European Logistics Center (ELC) in Laakdal – representing several hundred new jobs – as the most inspiring investment last year in Flanders.

FIT, Flanders’ Agency for International Entrepreneurship, set up the Foreign Investment Trophy to reward foreign investors that sustainably strengthen the economic fabric of Flanders. Besides Nike, the French companies Total and Air Liquide and the German Lidl were also nominated for the award. In a short address, Flanders Minister-President Kris Peeters emphasized the importance of foreign investment for Flanders.

A marathon performance

Nike’s investment project involves the purchase of a 23 ha industrial site in Ham for the construction of a fifth distribution center for sports footwear. On top of a 35% capacity extension, this creates several hundred new jobs at Nike’s ELC, from university graduates to technicians or people without specific training.

The site will be operational by 2016. From then on all logistics activities between 200 factories and more than 100,000 delivery addresses will be coordinated from there. The extension supports Nike’s growth plans in Europe and enables the American sports goods manufacturer to speed up its supply chain and make it even more agile.

Nike and Flanders: one team

The great relationship between Nike and Flanders already spans several decades. The U.S. company is active in Laakdal ever since the early 1990s, initially for sportswear, but in 1995 and 2007, footwear and accessories were added. The opening of a fourth distribution center in Herentals, coordinating the distribution of sports equipment, enabled the expansion of the distribution center for sports footwear in Laakdal.


“We are very pleased with this victory,” says Kurt Van Donink, General Manager Nike ELC. “Especially considering the many great foreign investment projects in Flanders. For us, this award serves as a recognition of the hard work of—and I can’t stress this enough—an entire team.”

Claire Tillekaerts, CEO FIT: “Nike is an icon, but all four nominees have presented fantastic projects tonight. We are very happy to be able to put their projects in the spotlights with this award.”

About FIT

Flanders Investment & Trade (FIT) promotes Flanders as a place of business for foreign companies, but also supports Flanders-based companies in international entrepreneurship. They can make full use of the expertise of FIT and its national and international network.

Press Contact

Bart Matheï, FIT Public Relations Manager

+32(0)2 504 88 79
+32 (0)473 366 975

Reported by
24 March 2014

More news about Flanders?

  • Regular updates
  • No spam

Interested in doing business in Flanders?

Let us help you!

  • We can introduce you to other companies, banks and regulators
  • We organize site visits to real estate locations
  • We assist with all legal aspects of setting up a business
  • We're an official government agency
  • Our services are completely free
  • We are a team of international experts

Receive our handbook to growing your business in Flanders

  • It's completely free.
  • Get an overview of all incentives relevant to your company.
  • Tax system explained in-depth.
  • Learn how to set up your business quickly.
  • Discover the benefits of Flanders (in addition to the chocolate).

In addition to the ebook, I agree to receive one or two follow-up emails