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Tokai Rika sets up European base in Flanders

Tokai Rika, the Japanese automotive supplier, has established its first European sales and marketing base in Diegem, Flanders. The move is aimed at strengthening the company's commitment to enhancing the company’s supply network and customer service capabilities in Europe.

The investment of 300,000 euro is a crucial part of Tokai Rika's strategy for European sales expansion and is seen as critical to securing its competitive position as a global supplier amid the current worldwide restructuring of the auto industry.

In addition to focusing on product sales and marketing in Europe, Tokai Rika Belgium will engage in sales engineering and customer service activities to further assist its European clients in implementing optimal procurement policies.

Kiyoshi Kinoshita, Tokai Rika's Executive Vice President, has assumed the additional position of President of the subsidiary, and Hidehiko Ito, General Manager of Tokai Rika Europe Branch, has been appointed its Vice President. The new company plans to employ 13 people this year and 20 by 2005.

The new Flanders subsidiary gives Tokai Rika a total of 19 sales and manufacturing bases outside Japan, located in 13 countries around the globe.

Reported by
3 April 2003

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