Unlocking motivation through digital tech
Launched in 2019, Creative Therapy resulted from a student project in the lab of Jelle Saldien, professor of industrial design at UGent. “The challenge initially was to develop a solution to motivate children with developmental dyspraxia to continue exercising day after day,” says co-founder and CEO Arno Penders.
“While society is digitizing rapidly, the therapeutic world is somewhat lagging behind,” adds Saldien. “Nonetheless, digital stimuli can easily be used to help motivate people, especially children. There’s still a lot of underutilized potential to link this type of motivation to the repetitive and often quite boring exercises in the context of physical rehabilitation. The challenge is to come up with a user-friendly format.”