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Swedish parcel delivery company Budbee arrives in Flanders

Budbee will become active in Flanders in the second quarter in 2021. After raising EUR 52 million in January this year, the Swedish parcel delivery company now wants to challenge competitors with an approach that highlights sustainability and technological innovation.

The parcel delivery service of the future?

Budbee has quite a different approach from more traditional parcel delivery services. First of all, the company only delivers parcels between 5 PM and 10 PM, when chances are higher that people are home. Customers can also make very specific requests regarding how they want their parcels to arrive. For example, they can ask the delivery person to knock on the door instead of ringing the bell.

Adding to our customer-centric focus, Budbee delivers packages only in the evening, from 5 to 10 pm. That's when you're most likely to find someone at home.

Jorgen Höppener
Benelux general manager at Budbee

Delivery on a healthy planet

Not only does Budbee have a different approach when it comes to meeting customer needs, it also aims to be a more sustainable alternative to traditional parcel delivery companies.

Retailer magazine Gondola previously zoomed in on this trend in an article about Budbee’s activities in Flanders:

E-commerce has boomed following the American model: free home deliveries within 24 hours. Now is the time for a new generation of delivery services that are more sustainable, more flexible and more platform driven, like Budbee.

Pierre-Alexandre Billiet
CEO of Gondola

According to a study by Gondola Academy and Belgian postal service bpost, 22% of citizens in Flanders think that the current parcel delivery system is not sustainable. Budbee tries to cater to this new customer philosophy and, besides providing more options for customers, their deliverers distribute parcels exclusively using electric vehicles and bicycles.

The history behind the future of delivery services

Budbee was established in 2015. Since then, it has raised EUR 92 million, EUR 52 million of which was obtained in 2021. Among its investors are Swedish pension fund AFM and fashion chain H&M. In 2021, the company will further expand to serve even more countries. Budbee currently distributes 1 million packages in 4 countries, generating a turnover of EUR 15 million in the first half of 2020 alone.

More info

Reported by
newspaper De Tijd, magazine Knack and magazine Gondola
6 April 2021

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