Originally founded in 2014, PieSync offers a plug-and-play platform that integrates hundreds of mail, marketing and accounting applications in order to easily synchronize and deploy data across companies’ diverse departments. The unparalleled usability of this Flanders-made platform caused it to outrank other world-renowned software firms’ solutions, such as Salesforce, IBM and Amazon.

Rave reviews of PieSync caught the attention of American software firm HubSpot, which specializes in all things CRM (Customer Relationship Management), eventually leading to PieSync’s acquisition by HubSpot in 2019.

After only three years since the successful acquisition, PieSync’s office has turned out to be too small for HubSpot’s ambitions to truly take root in Flanders’ excellent digital industry. As such, the company has recently invested in a new and larger office space in Ghent that will allow for future growth, while at the same time let them make innovative use of the city’s – and by extension Flanders’ – highly skilled workforce.

The new office spans three floors and can hold up to 60 employees – double the space the company had before the relocation. It lies within a stone’s throw of Ghent’s dense business hub, the city’s university – one of the leading universities in Flanders – and motorways that connect the region to the rest of the EU.