So how does the tool work? After measuring your bust, waist and hips, a personal 3D-avatar is created that has a very small error margin of only 7 mm. Based on the avatar, the tool not only indicates the right size of a clothing item, but also offers information about the fit. In a next phase, the garment will be visualized on the customer's body. Clothing brands will shortly be incorporating the tool into their webshops. In the long run, this will provide valuable insights about body size, helping brands optimize their collections.
"A survey among 200 people reveals that 73% of customers are not sure which size to choose when placing an order," clarifies Geert Mertens, co-founder of Shavatar. “In addition, 40% of buyers admit that they order more than one size of the same item. These observations have a significant impact on business models within the sector.”
Even more, the European clothing sector generates 13.2% of its turnover through e-commerce and this percentage will increase sharply in the coming years. “The avatar tool will lead to a decrease in returns and consequently less transport, an important step towards higher sustainability,” explains prof. Silvia Lenaerts, vice rector of Valorization & Development at Antwerp University.