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Shavatar (Flanders) creates tool to visualize body shape

E-commerce in clothing is growing, but customers return up to 70% of the clothing items they purchase online. As a result, it is becoming increasingly important for the clothing industry to be able to send clothes in the right sizes to customers. A new tool developed by Shavatar, a new spin-off of Antwerp University and strategic research center imec, offers online shoppers the ability to order the right size from home based on three body measurements. 

Visualization of the customer's body

So how does the tool work? After measuring your bust, waist and hips, a personal 3D-avatar is created that has a very small error margin of only 7 mm. Based on the avatar, the tool not only indicates the right size of a clothing item, but also offers information about the fit. In a next phase, the garment will be visualized on the customer's body. Clothing brands will shortly be incorporating the tool into their webshops. In the long run, this will provide valuable insights about body size, helping brands optimize their collections. 

E-commerce is booming

"A survey among 200 people reveals that 73% of customers are not sure which size to choose when placing an order," clarifies Geert Mertens, co-founder of Shavatar. “In addition, 40% of buyers admit that they order more than one size of the same item. These observations have a significant impact on business models within the sector.” 

Even more, the European clothing sector generates 13.2% of its turnover through e-commerce and this percentage will increase sharply in the coming years. “The avatar tool will lead to a decrease in returns and consequently less transport, an important step towards higher sustainability,” explains prof. Silvia Lenaerts, vice rector of Valorization & Development at Antwerp University. 

More info

Reported by
Website imec
12 June 2020

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