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Serena Opens Subsidiary in Flanders
"We are very pleased to open our doors in the Benelux region," said Ailish Berry, Vice President of European Operations, SERENA Software, Inc. "With several customers already in Benelux, we are committed to providing the level of support needed to best address this growing market."
Serena Benelux BVBA represents another strategic step in the company's move to expand its global presence. Serena currently operates offices in Canada, France, Germany and the United Kingdom and remains dedicated to serving a fast-growing global market with its software change management (SCM) solutions. Ron Elsten has been appointed as Country Manager of Serena Benelux to oversee the growth and development of the business unit. With a strong background in management and technology sales, Elsten will help build the region's customer base and enhance market opportunities for competitive advantage. His past experience includes work with Bull Netherlands, Orion System Integrators and ASG/Viasoft.
"Serena continues to execute on its corporate objective of expanding internationally to better serve our global customers," said Mark Woodward, president and chief executive officer, SERENA Software, Inc. "We remain focused on our eBusiness Infrastructure Change Management strategy, as well as anticipating market needs and developing superior solutions to meet global requirements."
About SERENA Software SERENA Software, Inc. is an industry-leading provider of software infrastructure products and consulting best practices that automate change to enterprise code and content. Serena's eBusiness Infrastructure Change Management strategy manages the change process throughout the entire eBusiness lifecycle, across multiple platforms -from the mainframe to the Web. Serena maintains a global presence with headquarters in Burlingame, California, international offices in the Benelux region, Canada, France, Germany, and the United Kingdom, and a network of international distributors for local support and service. Serena products are used at over 2,500 customer sites, including 84% of the Fortune 50. Serena can be reached through the World Wide Web at www.serena.com.