Recently, Represent was looking for a European e-fulfillment partner and found one in Bleckmann. The latter started its operations for Represent in January 2022. It serves the brand entirely from two fulfillment centers: one in Grobbendonk (Flanders), where 950 m² of the distribution center is dedicated to Represent, and the other in Magna Park (UK), where 800 m² is reserved for the brand. Bleckmann can flexibly expand these spaces and activities to provide maximum support for future growth.
Meanwhile, Represent isn’t the only trendy British clothing line Bleckmann works with. The group previously also joined forces with British fitness brand Gymshark, a partnership that quickly turned into a long-term commitment. In 2021, Gymshark and Bleckmann even channeled EUR 10 million into a state-of-the-art distribution center in Flanders. The investment earned the two companies a joint nomination for the 2021 Foreign Investment of the Year Trophy presented by Flanders Investment & Trade.