Peter Denolf, managing director of Poco Loco, and Jaana Tuominen, CEO of Paulig Group, had the honor of laying the first stone of what will become both a hi-tech warehouse and an architectural eye-catcher. They did so in the presence of Flanders’ Minister-President, Geert Bourgeois, and the mayor of Roeselare, Kris Declercq.
Totaling an investment of EUR 50 million, the new complex will be fully automated, cover an area of 7 ha, and include a brand-new production line. “At the request of the city of Roeselare, our new warehouse won’t look like a brick box, though,” says managing director Denolf. “The new building will be built with great attention to design, with a typical Poco Loco twist. It should immediately catch the eye of anyone going past the canal to enter the city of Roeselare.”