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Poco Loco lays the first stone of hi-tech warehouse

Tex-Mex food leader Snack Food Poco Loco – a subsidiary of the Finnish Paulig Group – has officially launched the construction of its new automated warehouse in Roeselare, West Flanders. Construction should be completed in January 2018.

Not just a warehouse

Peter Denolf, managing director of Poco Loco, and Jaana Tuominen, CEO of Paulig Group, had the honor of laying the first stone of what will become both a hi-tech warehouse and an architectural eye-catcher. They did so in the presence of Flanders’ Minister-President, Geert Bourgeois, and the mayor of Roeselare, Kris Declercq.

Poco Loco: new warehouse

Major investment

Totaling an investment of EUR 50 million, the new complex will be fully automated, cover an area of 7 ha, and include a brand-new production line. “At the request of the city of Roeselare, our new warehouse won’t look like a brick box, though,” says managing director Denolf. “The new building will be built with great attention to design, with a typical Poco Loco twist. It should immediately catch the eye of anyone going past the canal to enter the city of Roeselare.” 

Of group importance

“This is one of our biggest investments outside of Scandinavia,” comments Tuominen, CEO of the Paulig Group. “Poco Loco has become a major part of our activities; no less than 20% of all our employees are based in Roeselare.” 

20 September 2016

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