Journy.io was founded in 2019 by Hans Ott and Yves Delongie. From the outset, the company aimed to create the easiest and smartest cloud-based CDP for mid-market enterprises, adding AI features to unlock behavioral customer intelligence. According to Hans Ott, there is a lot to gain for companies that use actionable account and user data, as today’s tools miss contextual and behavioral intelligence that reveals precise insights into what products or features a person is likely interested in.
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Peak Capital (NL) funds CDP start-up Journy.io (Flanders)
Journy.io injects native app data and customer intelligence as simple custom fields into a company’s existing tech stack, including CRMs, marketing automation tools, and other customer support apps. This helps companies convert more, sell more, and churn less.
To accelerate current AI development and build its core marketing and customer success teams, Journy.io received a EUR 450,000 capital injection. Part of the funding comes from PMV, a local investment company which aims to kickstart promising companies on their paths towards growth and internalization.
Other investors include serial tech entrepreneur Willem Delbare, who founded software company Teamleader, and Peak Capital, a European investment fund based in the Netherlands. The latter offers smart venture capital to fast-growing early-stage European marketplace, platform, and SaaS companies.
There’s a major opportunity for consumer and business-orientated companies to make their own data much more intelligent and actionable. We believe that Journy.io is particularly well placed to capture this opportunity.
This capital round illustrates once more how start-ups from Flanders successfully raise funds, locally and internationally, to boost their growth. Some examples:
- Insurtech start-up WeGroup collected EUR 3 million through the French investment fund Truffle Capital and the Brussels-based Seederfund.
- Antwerp-based fintech start-up Oper raised EUR 500,000 furnished by British merchant bank Barclays and early-stage funding group Pitchdrive, among others.
- Food tech start-up Deliverect raised EUR 3 million from fintech fund SmartFin Capital in 2019 and EUR 16.2 million from existing shareholders and the Canadian venture fund OMERS Ventures in 2020.
- Madtech start-ups like Showpad (Ghent) and Sparkcentral (Hasselt) benefit from a solid network of growth accelerators in the region.