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Peak Capital (NL) funds CDP start-up (Flanders)

Data is the new gold – and to make the most out of this growing market, businesses are eager to invest in early-stage customer data platforms (CDPs)., a CDP start-up from Ghent (Flanders), received a fresh capital injection of EUR 450,000 to accelerate its current artificial intelligence (AI) development efforts. Amsterdam-based venture capital firm Peak Central was one of the investors. “There’s a big opportunity in making data more intelligent,” says Johan van Mil, managing partner at Peak Capital.

Intelligent data, smart business was founded in 2019 by Hans Ott and Yves Delongie. From the outset, the company aimed to create the easiest and smartest cloud-based CDP for mid-market enterprises, adding AI features to unlock behavioral customer intelligence. According to Hans Ott, there is a lot to gain for companies that use actionable account and user data, as today’s tools miss contextual and behavioral intelligence that reveals precise insights into what products or features a person is likely interested in. injects native app data and customer intelligence as simple custom fields into a company’s existing tech stack, including CRMs, marketing automation tools, and other customer support apps. This helps companies convert more, sell more, and churn less.

Hans Ott
co-founder of

High-speed journey upward

To accelerate current AI development and build its core marketing and customer success teams, received a EUR 450,000 capital injection. Part of the funding comes from PMV, a local investment company which aims to kickstart promising companies on their paths towards growth and internalization.

Other investors include serial tech entrepreneur Willem Delbare, who founded software company Teamleader, and Peak Capital, a European investment fund based in the Netherlands. The latter offers smart venture capital to fast-growing early-stage European marketplace, platform, and SaaS companies.

There’s a major opportunity for consumer and business-orientated companies to make their own data much more intelligent and actionable. We believe that is particularly well placed to capture this opportunity.

Johan van Mil
co-founder and managing partner at Peak Capital

Part of an extensive lineup

This capital round illustrates once more how start-ups from Flanders successfully raise funds, locally and internationally, to boost their growth. Some examples:

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Reported by
website silicon canals
1 March 2021

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