Texan-Mexican cuisine is on the rise. Rolf Ladau, CEO of Paulig, explains the increasing popularity of Tex Mex in Europe: “Tex Mex is currently one of the fastest growing categories within the food and beverage sector. It’s convenient, tasty and highly customizable – all of which are highly relevant for consumers today. You can try out new flavors with tacos and tortillas and use vegetables and plant-based proteins, among others, as toppings. I think this customizability is what makes Tex Mex food so popular.”
The Finnish company is already active in 13 countries. Two out of its four European facilities are located in Roeselare, Flanders. The third one will be built right next to the existing production site, and will be up and running by spring 2022. More than 700 workers are employed at the Poco Loco plant, which is part of the Paulig group, and many more will be recruited in the following years. Paulig is clearly far from finished. Flanders offers the company so many advantages in quality and innovation, that its leadership decided to make its biggest investment outside of Finland in the region, an important milestone in company’s international growth strategy.
But Paulig wants to achieve more than just growth: “We want to be a reliable partner for our customers, and with the new factory, we ensure a continuous supply of tortillas to meet growing demand in the future,” says Thomas Panteli, SVP of Supply Chain and Sourcing.
There’s no lack of ambition at Paulig: the firm’s climate targets are set high and carefully considered at every step in the construction process, optimizing logistics processes and enabling the use of renewable energy for production. “As a 21st-century food and beverage company, we focus on tackling climate and health challenges. That’s why our new factory will be more energy efficient, producing higher volumes at the same energy consumption rate,” explains Thomas Panteli.