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Nuon enters the Belgian electricity market
Nuon has impressive ambitions for the Belgian electricity market. The Dutch power company wants to be the number two player on the Belgian market. The Flemish electricity market appears to be becoming increasingly attractive to foreign companies. Two weeks ago, the new company WattPlus announced its intention of starting to supply private consumers with green power in a trial project from September onwards. Yesterday it was Nuon’s turn to announce an offensive on the Flemish market, which will subsequently be broadened out to the Belgian market as a whole.
From the beginning of next year, Belgian companies will be free to choose where they get their electricity from. Then, from July 2003 onwards, it will be the turn of Flemish households to have a free choice in their power producer.
Nuon plans to use competitive prices and a clear electricity bill layout to attract customers. “However, it is not our intention to unleash a price war.” To get electricity to its customers, the Dutch company, which is three times smaller than Electrabel, is having to consider building its own power stations in Belgium.