It’s abundantly clear. Nike thrives in Flanders. Thanks to the region’s excellent location, infrastructure and workforce, the multinational opened a sixth distribution center in Ham in 2019. The American multinational is sustaining the momentum and underlining its strong commitment and faith in Flanders with extra investments.
Now, the Nike Europe Holding has officially announced that it is investing another EUR 116 million in the expansion of its Ham distribution center and the implementation of its innovative ‘sequencer technology’. The objective? To go even further in increasing the company’s efficiency, which is challenged by changing consumer demands.