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Hongyuan opens European logistics HQ at Brucargo (Flanders)
Sky-high. That’s the most fitting way to describe the ambitions of the Chinese Hongyuan Group in Flanders. Founded in Beijing back in 2001, the cross-border integrated services provider recently entered into a strategic partnership with Brussels Airport. As part of this partnership, Hongyuan’s new European HQ has been inaugurated at Brussels Airport’s logistics zone: Brucargo, in Flanders.
Hongyuan Group has been operating at Brussels Airport since October 2020, chartering flights with multiple airlines. Now, the Chinese logistics firm signed a Memorandum of Understanding (MoU) with the airport, making them strategic partners. Their goal? To further develop Brussels Airport as Hongyuan’s main gateway for general cargo and to develop e-commerce flows between China and Europe as well as between Europe, the Americas, and Africa.
“Following the successful start-up of their operations at Brussels Airport in the past year, we are pleased to welcome Hongyuan Group in their new warehouse at our airport and to anchor our partnership with this new Memorandum of Understanding,” comments Arnaud Feist, CEO of Brussels Airport.
“Being part of the Hongyuan network strengthens our role as the gateway to Europe for the Hongyuan Group’s Chinese and European clients. We look forward to a fruitful, long-term collaboration.” Arnaud Feist, CEO of Brussels Airport
8,000 square meters of logistics excellence
The new investment was bound to happen in order for Hongyuan Group to keep going forward. In the past years, the group has seen rapid growth in its air cargo operations in Europe. With the successful development of the “Air Silk Road” between China and Flanders, expanding their infrastructure and finding a new strategic location became a necessity, and the Chinese firm found what they needed at Brussels Airport.
As part of their recent MoU, Hongyuan and Brussels Airport have concluded a long-term lease agreement for a warehouse that will serve as the Chinese firm’s European headquarters, allowing it to expand its operations in Europe.
“We chose Brussels Airport as our new European HQ because it truly is the strategic gateway to Europe. Through this investment, we can increase our operations, together with our partners at Brussels Airport.” Cling Guo, director of Hongyuan Group Europe
The warehouse, owned by Brussels Airport, has a surface area of 8,000 square meters and is fully equipped to accommodate general cargo flows that offer high-end services for Hongyuan’s customers in China and Europe. What’s more, there is an integrated IT platform to enable on-the-spot traceability.
As a result of the investment, Hongyuan can now intensify its activities. By 2022, the company will even have its own airline. What’s more, by upscaling its operations at Brussels Airport, Hongyuan is also creating additional jobs in Flanders. The company currently already employs 40 people at Brussels Airport. In the short run, there will be up to 60 additional vacancies – both directly and indirectly.