Clics Toys, originally a toy manufacturer from Antwerp, launched Clipeez, ‘clickable’ handles to help shoppers avoid contact with shopping carts. Instead of having to disinfect each grocery cart, customers can simply click their personal Clipeez onto the cart handle. After the handles are washed at home, they are ready to use again.
Clics Toys came up with the idea after toy sales had plunged due to COVID-19. “The lockdown prevented us from exporting our toys to the US and South Korea, and our revenue dropped drastically,” explains Hedwig Van Roy, CEO of Clics Toys. After seeing how supermarkets had to deploy their staff to disinfect shopping carts, Clics Toys’ designers invented the click-on handles. “Currently, eleven of our machines, which would normally make toys, produce over 220,000 handles per day.”