The new Flanders-based factory produces tortillas for the Santa Maria and Poco Loco brands as well as for private labels. “With this EUR 45 million investment, we are securing future growth and consolidating our position as the European market leader in the Tex Mex segment,” says Paulig CEO Rolf Ladau. “This segment is experiencing rapid growth in Europe. And thanks to our new tortilla plant in Roeselare, we can seize the many opportunities that are arising.”
We aim to double our Tex Mex production in Europe. Our new factory in Flanders plays a crucial role in this ambition while also offering innovation opportunities.
Equipped with three state-of-the-art production lines, the new tortilla factory also allows for the production of both wheat-free and gluten-free tortillas. It is estimated that the new factory will create over 60 new jobs in the region.
“We are mainly recruiting operators, technicians, team leaders and warehouse workers,” says Arnauld Demoulin, SVP Business Area Customer Brands at Paulig. “But we are also looking for colleagues for other departments to help support growth. Our objective is to bake even more tortillas for customers all over Europe, not just for our house brands Poco Loco and Santa Maria but also for private labels.”
The new Flanders-based factory is Paulig’s eleventh plant. The facility has achieved the CarbonNeutral® certification provided by Climate Impact Partners to companies that prioritize sustainability by striving toward carbon neutrality. By 2030, Paulig aims to become an industry leader in sustainability.
