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Dutch bike shop explores Flanders’ cycling region, a Dutch online bicycle shop, is opening six physical stores in Flanders. The region is world-famous for its cycling industry and cultural heritage. 

The hands-on experience prevails

Online stores are now increasingly opening physical stores, as people want to try out a product before buying it. Bastiaan Hagenouw, manager of “We started selling bikes online in 2012. After opening physical stores in the Netherlands last year, sales went through the roof. We realize now that our presence on the streets is necessary to continuing our growth. That’s why we are setting up physical shops all over Flanders.” 

Flanders as the bicycle Mecca

The landscape, with its challenging climbs and cobbles, makes Flanders an attractive region for cyclists.

The region’s business and knowledge ecosystem is also unparalleled in Europe: tax incentives and specific education programs in the biking industry confirm Flanders’ deep-rooted love for cycling. And with Flanders’ Bike Valleyinnovation is permanently on the agenda. On top of that, Flanders’ central position and efficient logistics infrastructure facilitates smooth distribution. 

Cycling in Heuvelland, West Flanders

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Reported by
Gazet van Antwerpen newspaper
21 June 2017

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