The EUR 4.5 million investment will be the latest in a long series. In 2015, Danone spent EUR 13.5 million on new machines for the production of Activia and Vitalinea, and in 2017, EUR 10 million went to various innovations, including new storage tanks. “The investments show that Rotselaar and Flanders remain very important for Danone,” says Wim Bauwens, CEO of Danone Belgium. “The company continually invests in this site, as it is a reference within the group. We are proud of our production facility in Flanders.” 95% of the Danone products made in Rotselaar are exported all across Europe.
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Danone (FR) invests extra EUR 4.5 million in Flanders site
Last year, the French company also acquired Flanders-based company Alpro. The cooperation with the maker of soy-based products remains limited for the time being. “Alpro and Danone function independently,” says Bauwens. “At the moment, collaboration is limited because our products do not overlap. However, closer cooperation is certainly possible in the future.”