Lucky number seven
Tom Boonen is one of Flanders’ most legendary road racing cyclists, having won one race after the other in his heyday. Today, he is one of the shareholders of Classified Cycling, a cycling start-up that spent seven years engineering an innovative new technology that could change the face of cycling as we know it. After its launch in the summer of 2020, the company is now eager to conquer the market. CEO Mathias Plouvier is confident that their technology will give market leader Shimano a run for its money: