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Audi (DE) plant in Brussels drives electrification forward

Europe’s increasingly stringent emissions standards give carmakers little room for maneuvering: they must innovate to thrive. Audi, the world’s second-largest car manufacturer, hits the gas on fully electric cars. This is good news for its plant in Brussels, which is slated to continue producing the company’s e-tron model and its successor. “The Brussels factory is an essential part of our production network,” assures Peter Kössler, director of production and logistics at Audi.

What a power year!

The electric Audi has turned out to be a great success. In 2020, the German carmaker delivered 52,000 fully electric cars. More than 42,000 rolled off the production line in Brussels, where the e-tron – the brand’s first all-electric SUV – is built. Despite the COVID-19 crisis, the number of cars sold was four-fifths higher in 2020 than in 2019. Peter Kössler is delighted: “The future of Audi is electric.”

Ready for a bright future

For the Audi factory in Vorst, this is excellent news. The Brussels plant was recently renovated, enabling it to produce the e-tron. Now that Audi has big plans for the site, the car manufacturer recently announced that the successor to the e-tron will also be built there.

The Brussels plant is important to us. It forms an essential part of our production network.

Peter Kössler
director of production and logistics at Audi

Talk about a boost for the local automotive industry, in which the assembly plant of Audi in Brussels, together with Volvo in Ghent, plays a key role. Add to that Flanders’ dense ecosystem of universities and market-driven research centers, which create the right climate for continuous innovation and pioneering R&D in the automotive sector, and it’s clear why carmakers are loyal foreign investors in the region.

Electrification at full speed

It’s evident that Audi is taking the route of electrification. Last year, the premium car brand had three all-electric cars in its portfolio: the e-tron and e-tron sportsback, both built in Brussels, and the Q2 L e-tron, which is only sold in China. Four additional models will be added in 2021. With the launch of the electric SUV Q4 e-tron in April 2021, Audi aims to appeal to a broader customer base.

Offering twenty fully electric models by 2025, there’s no doubt that we are ready for the electric future.

Markus Duesmann
CEO of Audi

About Belgium and Flanders

With Dutch as its official language, Flanders (Dutch: Vlaanderen) is the autonomous northern region of Belgium. The capital of both Belgium and Flanders is Brussels.

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Reported by
newspaper Het Nieuwsblad
26 April 2021

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