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5 best practices from Flanders for open innovation clusters

Do you believe that sharing is smart innovation? Are you convinced that companies should work together with each other, public institutions and academic players by uniting as clusters for a sustainable and profitable future? So is Flanders! To say that clusters are big in the region is an understatement.

5 best practices from Flanders for open innovation clusters

Two insiders share their open innovation learnings and best practices for cluster internationalization. Here’s the combined intel from Annie Renders, head of Unit Cluster Policy at Flanders Innovation & Entrepreneurship (VLAIO), and Marc Van Gastel, head of Invest at Flanders Investment & Trade (FIT).

1. Support and nudge, don't push

“Flanders has two types of clusters in which private, public and academic players unite to innovate. On the one hand, you have spearhead clusters for long-term collaboration. On the other, you have innovative business networks for short-term projects. What they have in common is the bottom-up way in which they came into existence. Flanders’ policymakers made the conscious choice to support innovation without being in the driver’s seat. As such, clusters are created at the initiative of the world of business.

“But this doesn’t mean that governments can’t promote cluster membership by raising awareness of the benefits. For starters, by coming together as clusters, companies receive an easily accessible opportunity to familiarize themselves with open innovation and co-creation. This, in turn, has economic benefits: companies can deliver better financial results in the long run if they decide to expand their core activities in alliance with their competitors. What’s more, being part of a cluster enables companies to explore new and efficient ways of dealing with intellectual property while including the entire value chain in their innovation process.”

By coming together as clusters, companies receive an easily accessible opportunity to familiarize themselves with open innovation, co-creation, intellectual property and more

Marc Van Gastel
Head of Invest, Flanders Investment & Trade

Marc Van Gastel

2. Structure follows strategy

“When companies choose to work together as a cluster, they often spend a lot of time figuring out which organizational structure and company form will suit the collaboration best. The truth is that you can’t possibly tell from the start. Instead, it’s better to focus on fully developing a cluster’s envisioned activities and strategic mission first – and only after determine its structure and form.”

3. Build trust through strategy

“When companies – many of which are competitors – unite in innovation clusters, one of the main challenges is to get them to trust each other enough to share data, R&D approaches and other types of knowledge. A clear-cut strategy, mission and vision can help lower the threshold for open innovation. Governments have a crucial part to play in this strategic exercise by assisting companies that wish to form a cluster in identifying common goals and KPIs from the earliest stages of cluster development.

“In addition to establishing a common goal, it’s essential to create a shared sense of commitment and engagement. In this respect, Flanders’ clusters only receive government support if the participating companies and organizations pledge to contribute an equal amount of resources. Evenly splitting financial commitments is also a definite must if you want clusters to become self-supporting in the long run.”

Governments can help build trust by assisting companies that wish to form a cluster in identifying common goals and KPIs

Annie Renders
Head of Unit Cluster Policy, Flanders Innovation & Entrepreneurship (VLAIO)

4. Start local but think global from square one

“In supporting cluster organizations, Flanders has always applied the ‘ink spot strategy’. This means developing strong local clusters first, and only afterwards focusing on internationalizing them. It’s a tried and tested approach, but this doesn’t mean that the international aspects of innovation should be neglected in the earliest stages of a cluster’s development.

“Even when the actual internationalization of a cluster isn’t planned until much later, it is essential to already plan this aspect in from the very beginning. This can be achieved, for instance, by carrying out international market or landscape analyses as well as by making the necessary budget projections for international sales.”

5. Develop a unique international selling proposition

“Finally, it’s important to approach cluster formation in the same way you’d start a new business. The main concern? Developing a unique offering that taps into real industry needs – not just locally, but internationally as well. This is because both competition and innovation opportunities come from all corners of the world in today’s increasingly globalized economy. In this respect, it is crucial for clusters to determine an internationally unique selling proposition right from the start. After all, the innovation challenges we face locally are interconnected with novel developments happening around the globe.”

More info

Discover Flanders’ clusters in their own words.
Reported by
Flanders Investment & Trade (FIT)
16 September 2019

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