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‘Invest in Flanders’ film makes its international debut

Flanders pulls out all the stops to turn its traditional strengths into innovative assets for your company’s future. That’s the main message of the region’s new promotional film, launched by Flanders Investment & Trade (FIT) as part of the digital campaign #WeAreFlanders. The film premiers internationally via FIT’s social media accounts on LinkedIn, Facebook, Twitter and Instagram.

Unravelling the DNA of Flanders

In just three minutes, the new film – called ‘Invest in Flanders’ – unravels the DNA of Flanders and its people to tell a compelling and emotional story. A story that serves as a metaphor for the importance of R&D and innovation in the region, and how this benefits companies around the globe.

Foreign investors are a major driver of Flanders’ economy. The ‘Invest in Flanders’ film highlights the benefits of investing in our region in such a way that international audiences can easily discover what Flanders stands for. The film is also a great way for people from Flanders to showcase and share their enthusiasm about the region’s strong suits, something they often shy away from.

Claire Tillekaerts
CEO of Flanders Investment & Trade (FIT)

3 facts about the ‘Invest in Flanders’ film

  1. The film was shot in the fall of 2017 in different locations across Flanders. Drones were used for some shots, but also play a role in the film itself.
  2. For the English voice-over, FIT relied on British actor and producer Don McCorkindale, who has worked with the BBC for years.
  3. The film was directed and written by Peter Neyt with the help of ILVO, Flanders’ institute for agriculture, fishery and food research. Production studio Wenneker.be was responsible for the film’s creation.

More info

R&D and innovation in Flanders
Reported by
Flanders Investment & Trade
7 May 2018

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