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Mohawk (US) takes the floor through Flanders

In 2016, Mohawk Industries (US) announced an investment of EUR 110 million in Flanders. The aim? To strengthen the market position of vinyl flooring frontrunner IVC, which was founded in Flanders in 1997 and acquired by Mohawk in 2015. How? By expanding and modernizing IVC’s production site in Avelgem. The investment earned the company a nomination for Foreign Investment of the Year at the Foreign Investment Trophy 2017.

“IVC’s roots lie in vinyl flooring,” comments Jan Vergote, CEO of IVC Group. “In recent years, we’ve become the world’s biggest investor in synthetic parquet. In addition, our engineers have defined a production process that allows us to do our work 6 times more efficiently. Our core value, after all, is continuous growth. We invest again and again, with dedication that’s typical of West Flanders. I think our American investor adds a sense of ambition to that state of mind.”

A world player along the rivers Scheldt and Lys

IVC’s investment is nothing if not ambitious. Jan Vergrote: “We’re building the world’s biggest synthetic parquet factory in Avelgem, totaling an investment of EUR 110 million. Meanwhile, an exact copy of this factory is being built in the US. Our investment will lead to EUR 200 million in additional turnover.”

In addition to expanding IVC’s surface area with 20,000 m2, the new plant will be equipped with the latest, state-of-the-art production technology. Coupled with its US-based counterpart, the factory will turn Mohawk into the biggest manufacturer of synthetic parquet in the world, strengthening business ecosystems on both sides of the Atlantic.

“Flanders’ central location – along with the exceptional process innovation skills of our teams here – was the main reason to choose Flanders for this investment,” Jan Vergote concludes. “In addition, Avelgem is ideally located between the Scheldt and the Lys rivers, and close to our most important markets: the UK, France, the Netherlands, and Germany.

Facts and figures

  • Parent company: Mohawk Industries
  • HQ: Calhoun, Georgia, US
  • Annual turnover: EUR 8.1 billion
  • Established in Flanders since: 1997
  • Number of employees in Flanders: 500

More info

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Reported by
Flanders Investment & Trade
6 February 2017

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